Celcom Training Academy
PROFESSIONAL PROGRAMME IN DIGITAL MARKETING (PPDM)
MODULE 1: Marketing Fundamentals
  1. Welcome to Digital Marketing
  2. The Digital Framework
  3. What:your Business
  4. Who & when: your customer
  5. Where:Marketing objective & KPLs
MODULE 2: Digital Marketing Fundamentals
  1. Marketing v/s Sales
  2. Marketing Mix and 4 Ps
  3. What is Digital Marketing
  4. Inbound vsOutbound Marketing
  5. Content Marketing
  6. Understanding Traffic
  7. Understanding Leads
  8. Strategic Flow for Marketing Activities
MODULE 3: Search Engine Optimization (SEO)
  1. Understanding SEO
  2. SEO Keyword Planning
  3. Internal and External Links
  4. Measuring SEO Effectiveness
  5. Keywords in Blog and Articles
MODULE 4: SMO
  1. Profiles and Pages
  2. Business Categories
  3. Getting Assets Ready
  4. Creating Facebook Pages
  5. Page Info and Settings
  6. Facebook Page Custom URL
  7. Invite Page Likes
  8. Featured Video
  9. Pin Post and Highlights
  10. Scheduling Posts
  11. Facebook Events
  12. Reply and Message
  13. Facebook Insights Reports
  14. Competitor's Facebook Page
  15. Ban User on Facebook Page
  16. Connect with Twitter
  17. LinkedIN -The hub of B2B Networking
  18. Creating LinkedIN Account
  19. Updating Contact Information and Links
  20. Designing Profile and Summary
  21. Managing Connections
  22. Advance Searching
  23. Who Viewed Your Profile
  24. Endorsements -Publishing and Receiving
  25. Creating LinkedIN Company Page
  26. Updating Products and Services
MODULE 5: E-mail Marketing Fundamentals
  1. Email Software and Tools
  2. Importing Email Lists
  3. Planning Email Campaign
  4. Email Templates and Designs
  5. Sending HTML Email Campaigns
  6. WebFormsLead Importing
  7. Integrating Landing Page Forms
  8. Campaign Reports and Insights
  9. Segmentation Strategy
  10. Segmentation Lists
  11. Auto-Responder Series
  12. Triggering Auto Responder Emails
  13. AutoResponderActions
MODULE 6: Level-1

Google Adwords and PPC Advertising

  1. Understanding Adwords
  2. Google Ad Types
  3. Pricing Models
  4. PPC Cost Formula
  5. Ad Page Rank
  6. Billing and Payments
  7. Adwords User Interface
  8. Keyword Planning
  9. Keywords Control
  10. Creating Ad
  11. Campaigns
  12. Creating Text Ads
  13. Creating Ad Groups and Bidding Strategy for CPC
  14. Practical Examples
MODULE 6 : Level -2

Google Adwords Intermediate

  1. PPC, CPM, CPA
  2. Other Measuring Tools
  3. Bidding Strategy on Location
  4. Bidding Strategy on Schedule
  5. Bidding Strategy on Devices
  6. Conversion Tracking Code
  7. Designing Image Ads
  8. Creating Animated Ads
  9. Examples on Animated Ads
  10. Creating Video Ads
  11. Youtube Video Promotion
  12. Hi-Jack Competitors Video Audience
  13. Practical Examples
MODULE 7: Google Analytics and Webmaster Tool
  1. Web Analytics
  2. Integrating with Website
  3. Measurement Metrics
  4. Accounts and Profiles
  5. Analytics Reporting
  6. Sorting, Filter and Time Chart
  7. Audience Segmentation
  8. Traffic and Behaviour Reports
  9. Re-MarketingAudiences
  10. Goals and Conversion Reports
  11. Developing Intelligence Report
  12. Google Webmaster Tool
  13. Setting up Tool for SEO
  14. Adding and Managing Assets
  15. Integrating WebMasterTool
  16. Site Map and Site Links
  17. Search Traffic and Links
  18. Google Indexing
  19. Managing Crawl Errors
  20. Managing Security Issues
Query
Duration

The Professional programme in digital marketing traning in CTA is stretched over a period of 3 months.After the completion of the course,separate examination is conducted to assess the knowledge of the students and provide them with certification.

Celcom Training Academy